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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Prickly
heat powders/lotions TV ads down 29% in ‘04 compared
to ‘03 |
April
26, 2005 |
This week, AdEx India looks
at the 'Print Ads appearing on Television'. Below is the
growth of Print Ads advertising on TV across the years
2001-04.
Advertising observes growth across the years 2001-03.
After observing a growth of 58% in '03, it dipped 29%
in 2004.
Let's also look at its advertising across the quarters
in 2003-04 on Television..
Summers observe higher advertising spends in category
across 2003-04.
Which brand tops advertising on TV in 2004? The table
below gives the answers.
'tch Guard Dermi Cool' of Paras Pharmaceuticals tops advertising
'Nycil Prickly heat powder' of Heinz gets the 2nd position
Let's also analyze the program genres used by Prickly
heat advertisers on Television in 2004.
48% of the advertising share goes to 'Drama/Soap' program
genre
Feature Films, the next preferred program genre
We shall be coming out with similar analyses on other
categories in the coming days. |
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