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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Instant
soup mixes advertising on TV dips 20% in the first half
of 2005 |
July 26,
2005 |
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Key Findings:
- Dip of 20 per cent in TV advertising in the first
quarter of 2005 compared to first quarter of 2004
- 2003 observes the maximum advertising across 2001-04
- Winter season, the choice of Advertisers
- ‘Knorr Soup’, the only brand advertised on TV across
Jan-Mar 2005
- ‘Drama/Soap’ programs get the maximum ads
This week, AdEx India looks at the ‘Instant Soup Mixes’
category. Below is the growth in ‘Instant Soup Mixes’
category advertising on TV across the years 2001-04.
Highest growth seen in 2003 (154 per cent).
21 per cent growth observed in 2004.
Let’s have a look at the advertising pattern of Instant
Soup Mixes category across the quarters in 2003-04.
Category advertising during the first and the last quarter.
Maximum advertising during Winters.
Let’s have a look at its growth in advertising on Television
in the 1st quarter of 2005 compared to that of 2004.
Category shows a dip of 20 per cent in first quarter of
2005 compared to first quarter of 2004.
The table below shows the Brands advertised in Instant
Soup Mixes category on Television, along with their Advertiser,
during 2004-2005.
Hindustan Lever, the only advertiser to advertise in this
category across 2004-05.
‘Knorr Soup’ is the only brand advertised during Jan-Mar
’05 whereas 2004 observed maximum advertising by ‘Knorr
Annapurna Soupy Snax’.
Lastly, let’s analyze the program genre preferred by Instant
Soup Mixes advertisers in the first quarter of 2005.
48 per cent of the advertising share goes to ‘Drama/Soap’
program genre.
Film Trailers/album Promos (21 per cent) and comedies
(12 per cent) gets the consecutive second and third position
in the programs genre list. |
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