This week, AdEx India looks
at 'Tea' category.
First, let's have a look at Tea advertising spends across
the years on Television.
Tea ad spends on TV observes growth across 2001-02 with
maximum 37% growth in 2002 whereas it dips in 03-04. 2003
shows a dip of 10% followed by 12% dip in '04.
Let's also look at the advertising pattern of Tea Spenders
within quarters across 2000-04.
Tea advertisers spend maximum during Winters & Monsoon
season across 2001-04 on Television.
Tea category gets advertisement from National as well
as Local spenders.
Let's look at the % spends share received by them in 2004.
- National spenders get 95% of the share
- Local Tea Marketers gets 5% of the share.
As we have seen that National advertisers rule the
Tea category, let's look at the Top 5 Spenders across
India on TV.
- Interestingly, the Top 5 spenders accumulates 90%
of the share
- National Spenders captures the Top 5 positions
- Brooke Bond Lipton gets 48% of the advertising share
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