 |
|
| Adex
Analysis |
AdEx
India - TAM Media Research |
| Hair
Remover advertising on TV rises by 30830% in Q1 '05 from
Q1 '04 |
June 28,
2005 |
This week, AdEx India looks
at the 'Hair Removers' category. Below is the growth in
TV advertising in the 1st quarter of 2005 as compared
to 1st Quarter of 2004.
Huge growth of 30830% in Q1'05 compared to Q1'04.
Below is the growth of 'Hair Removers' category advertising
on TV across the years 2001-04.
Category shows 28% dip in 2001 across 2000-04.
Post 2001, 2004 observes the maximum growth in advertising
compared to 2003.
The table below shows the category spenders on TV, along
with their brands advertised in the 1st quarter of 2005.
Category gets only three spenders in Q1 2005.
'Veet' of 'Reckitt Benckiser' with 98% share of the advertising
in 1st quarter of 2005
'Anne French' & 'Smooth Skin Spray/Gel' are the other
brands advertised on Television
Lets' analyze the Program Genre preferred by Hair Removers
advertisers in Q1'05.
58% of the advertising share goes to 'Drama/Soap' program
genre
Feature Film, the next preferred program genre |
|
|
|
|
| |
|
