 |
|
| Adex
Analysis |
AdEx
India - TAM Media Research |
| Two
Wheelers Advertising on Television dipped by 21% in Q1
’05 compared to Q1 ’04 |
June 07,
2005 |
Auto Sector is divided in 3
sections 'Two Wheelers', 'Cars/Jeeps' & 'Commercial Vehicles'.
This week, AdEx India looks at 'Two Wheelers' category.
Below is the growth of advertising on TV in the 1st quarter
of 2005 compared to that of 2004.
Advertising dips 21% in Jan-Mar 2005 compared to Jan-Mar
'04
Below is the growth of 'Two Wheelers' advertising on TV
across the years 2001-04
Highest growth of 107% in advertising in 2001
Lowest growth in 2004 (20%)
The table below shows the top advertisers on TV in the
1st quarter of 2005
Top 5 Advertisers constitutes of 99% of the advertising
share
'TVS Motor' tops the slot with 51% of the advertising
Let's also analyze the TV channel genres preferred by
Advertisers in the 1st Quarter of 2005.
Max. advertising on Hindi mass channels
Movies channels - the second choice |
|
|
|
|
| |
|
