From Dec 1 to Dec 29 2005, Televisionpoint.com has sent questionnaires to about 800 people, the persons who indicated that they are willing to participate in the various surveys conducted exclusively by Televisionpoint.com, including the current survey. We received 408 valid responses from these people, 'the respondents', who are the citizens of India, about Two thirds of the respondents were below the age of thirty, out of which 35% were the corporate professionals, and the remaining were the general public and the students. We spoke to the Karta of the SEC A household or the decision making/decision influencing person of the household, who were interested to take this Survey. This is not a normal survey, but a thorough conducted survey. For the Survey Logix's, the places covered were Navi Mumbai, Hyderabad, Indore. The Surveys showed increased public confidence in the our caliber reporting, only key point's are shown here.

Accordingly, the survey indicated that television was stealing readers from the magazines. The work indicated that newsstand sales were down and subscriptions were up over the country and much of this effect was attributed to television. However, the Mumbai City analysis showed that newsstand sales was also down in city where there was no television coverage. Final results of the surveys indicate that subscriptions are up wherever new homes are being built and newsstand sales are also up wherever there exists a population flow. We have selected the Business Magazines segment for our results. The main Business magazines in the country are Business India, Business World and Business Today, all the three are competitors of each other and were found to be the Best for the experiment.

Other key points includes
The households which spent the most time reading magazines had more education and higher incomes than those which watched television most often, thereby magazines are superior to television in terms of knowledge, but vice versa in terms of Advertising.
The "magazine homes" purchases more goods and owns more appliances than the "television homes."
The respondents turn to magazines for practical help in coping with their complex life and turn to television for entertainment and fantasy.